Other restaurants have had the same response to inflation, offering value menus in hopes of attracting consumers looking for a deal.ĭel Taco, the California-based Mexican chain, offers a menu of 20 items under $2, featuring a crispy chicken taco for only $1.49 These factors may make consumers more selective about which restaurants they are choosing which pushes operators like Noodles to provide deals. According to a Morning Consult survey, more than 80% of US consumers said they are eating out less as a result of inflation.
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This deal comes at a time of high inflation and a potential economic recession that has caused consumers to eat out less. Same-store sales, which measures sales at existing locations, increased 6.4% in the first quarter Sales have been increasing so far this year, too. system sales at Noodles increased 6% since 2019, according to data from Restaurant Business sister company Technomic. If they’ve maybe been visiting restaurants a little bit less, we want to make sure they come back to Noodles and we want to expose our food to a new audience,” she said. “The goal is really around driving people to the brand that haven’t been in a while, we call them our last audience, we definitely want to bring them back in. “The reason for the offer was number one that it is definitely challenging times for a lot of our consumers out there right now, a lot of people are looking for deals,” she said.Īdditionally, Pool said that the menu aims to expand the brand’s customer base.
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Chief Marketing Officer Stacey Pool said customers have started demanding lower prices.